Economists sometimes get it wrong. When people have the information they need to make an optimal decision, they predictably fail to do so (in certain situations). Why? When the math tells us that one deal is just as good as another, why don’t we believe it? How do our cultural lives shape our relationships to money and markets?
Frederick Wherry is an associate professor of sociology at the University of Michigan who investigates why people do what they do in the marketplace.
